Who you are, what I do, and how we shift the dial together.
You run an independent creative agency, and you’re ready for your next tier of clients.
You’ve probably got some of these
Your senior new business lead, without the full-time hire. I build the engine your agency should have had years ago.
Without a system, nothing sticks. So I put three things in place, and you need all three for growth to become predictable.
Where I’ve done it: Impero, Great State, Jungle Creations.
We shift the dial. No activity for the sake of activity, just the few moves that take your agency where you want it to go.
The result: the right next clients, a pipeline you can forecast, and new business that doesn’t depend on you chasing it.
I help your agency win the right clients, month after month. I set up the plan, the tools and the weekly habits, and use AI to keep it all ticking over.
Most agencies I meet have the talent and the case studies. What they don't have is a system.
It should run like the rest of your agency. Someone owns it, there's a plan for each week, and you can see how it's going. I set that up with you, start to finish.
Each one stands on its own, and each one sets up the next. Most agencies start with the audit, so we both know what to fix first.
I look at your leads, the work you've won, what you sell with and the tools you use. You get a list of what to fix, in order.
One plan your team can follow. Who to go after, how many leads you need to hit your number, how you come across, and six months of work mapped out.
The tools and habits that make the plan happen. A CRM set up properly, a clear view of which leads are hot, follow-up emails that go out on time, and a team that shares the work.
Strategy already sorted? Outreach Launch gets your tools set up and running in two weeks.Once new business is working, plan what the agency becomes next. One workshop with your leaders, and you leave with a three-to-five-year plan on a single page.
Pick up one piece on its own, or add it to any level.
Case studies rewritten around commercial results, and a creds deck for each type of client you chase.
Investment£2,500 to £4,000Once your outreach is live, we go through the real numbers and decide what to change. One review, or one a month.
Investment£500, or from £750 a monthGet onto the books of the search consultants who already hold the briefs.
InvestmentOn requestFrom audit kick-off to debrief.
Of your time for the audit. I handle the rest.
From foundations to a working pipeline.
What a full-time senior new business hire can cost. Most agencies don't need one yet.
Two recent engagements. Different sizes, same problem: the work was there, the system wasn't.
Before:Work knew where they wanted to go. We worked out what makes them different, what they sell and who they sell it to. Then we put it to work: emails written for each type of client, a creds deck that makes the case, and a simple sales process in HubSpot. Now they know who to chase and how.
A new business audit for Buff Motion. We looked at how the studio finds new work, how it turns leads into clients, and which of those clients make money. Then we listed what was holding them back and what to fix first. The founders now have a clear next step, and a way to make new business a normal part of running the studio.
I work with agency founders as a part-time new business lead, at a senior level. You get someone who's done it before, the right tools set up, and someone making sure it actually happens, without paying for a full-time hire. When I step back, your team carries it on.
“Thanks again for putting this together. I ran it by the team,and everyone was really impressed withhow well you understood Before:Workand what we’re trying to build.”
A focused, low-disruption start, designed for agency teams who are already flat out.
We talk through where new business is today and whether the audit is the right first step.
Access to your pipeline data, website, CRM and recent proposals, plus a short questionnaire.
I dig into your wins, pipeline health, tools and outreach, and map the gaps and opportunities.
You leave with a prioritised plan: what to fix first, what to build, and what to stop doing.