I build the new business engine your agency should have had years ago. An honest audit, a playbook your team can run, then a pipeline that doesn't depend on the founder's diary.
Most agencies I meet have the talent and the case studies. What they don't have is a system.
It should run like the rest of your agency: with a process, owners, a weekly rhythm and numbers you can read. That's what I build with you, from foundations to pipeline.
Each one stands on its own, and each one sets up the next. Most agencies start with the audit, so we both know what to fix first.
A clear-eyed look at your pipeline, your wins, your assets and your tools, ending in a prioritised action plan.
Four pillars, one plan. Who you go after, the numbers it takes, how you show up, and six months of activity your team can run.
The machine behind the plan: a configured CRM, lead scoring, nurture sequences, and a team that owns new business together.
When new business is running, plan the agency it's building. A leadership workshop that turns your ambition into a three-to-five-year plan, on one page.
From audit kick-off to debrief.
Of your time for the audit. I handle the rest.
From foundations to a working pipeline.
What a full-time senior new business hire can cost. Most agencies don't need one yet.
Two recent engagements. Different sizes, same problem: the work was there, the system wasn't.
A new business strategy built around Before:Work’s ambition, connecting a distinctive agency proposition with a clear commercial offer and defined target audiences. The work brings that strategy into practice through tailored outreach messaging, persuasive credentials and a structured sales process supported by HubSpot, giving the agency a focused approach to winning the right work.
A focused new business audit for Buff Motion, identifying where growth was being held back and what needed to change. The work examined how the studio attracts opportunities and converts them into profitable client relationships, turning the findings into a prioritised action plan. A clear route forward, giving the founders direction on where to focus first and how to make new business a consistent part of running the studio.
I work with agency founders as a fractional, senior new business lead. You get the growth thinking, the systems and the accountability, without committing to a full-time hire. When I step back, your team owns it.
“Thanks again for putting this together. I ran it by the team,and everyone was really impressed withhow well you understood Before:Workand what we’re trying to build.”
A focused, low-disruption start, designed for agency teams who are already flat out.
We talk through where new business is today and whether the audit is the right first step.
Access to your pipeline data, website, CRM and recent proposals, plus a short questionnaire.
I dig into your wins, pipeline health, tools and outreach, and map the gaps and opportunities.
You leave with a prioritised plan: what to fix first, what to build, and what to stop doing.